Reality check: €250 K is the median invoice for a custom smart-contract build+audit+front-end MVP (Deloitte Chain Cost Index, 2024). BRNZ cost: < €5 K for the same spec. No engineers. No code. No excuses. 1 The Funding Death-Spiral Seven out of ten funded start-ups die because burn rate outruns traction. Agencies quote five-figure retainers, dev shops […]
(And If You Don’t Build One, You’ll Lose to Someone Who Does) Startup failure isn’t random. It’s predictable. The #1 reason? Forget Loyalty Points. Build Missions. 86% of marketers agree: loyalty = growth. But “loyalty” doesn’t come from discounts. It comes from identity. From belonging. From doing something that matters. That’s why the smartest startups […]