Meta’s CPA has increased < 80 % over the last four years. These aren’t “headwinds.” They’re a tornado shredding balance sheets in real time. If you’re still renting traffic and trusting duct-taped funnels, your margins will evaporate long before your product reaches maturity. The Ugly Truth: Funnels Are Failing in Public Marketplaces hoard the customer […]
Traditional loyalty is dead. Most consumers feel disconnected from point-based reward systems. And those who are still participating? Many are confused, disengaged, or unaware they’re even earning points. The loyalty program you thought was effective is making your brand forgettable. We’re entering a post-points world — and only one thing is keeping users engaged: […]