One of our clients lost $397,000 in 21 days. Not because he was inexperienced. Not because the product was bad. But because he trusted his instincts — instead of his real-time data. CAC drifted from $23 to $34. LTV started quietly eroding. Ads optimized for the wrong demographic. And no one noticed… until month-end. By […]
If rising CAC (Customer Acquisition Cost) feels like watching rent climb while the roof caves in, grab this eight-step checklist and start plugging holes today—or watch your runway evaporate in real-time. 1 | Pin-Point the Real Prospect (Not “Everyone With a Wallet”) Action: Build one surgical persona. Test: Can every teammate recite their pain […]