Every founder recites the mantra: “Data is the new oil.” Yet most are drilling in someone else’s field. You pour cash into Meta ads, borrow look-alike audiences, and obsess over pixel data that can vanish with a single iOS update. Meanwhile, the only asset that compounds—first-party data—remains an afterthought, sitting in a dusty CSV or, […]
Most founders delay launch for months. They build, polish, overthink — and by the time they go live, nobody’s waiting. Not with ads. Not with code. With fans who play the game. What Changed? You don’t need code. You don’t need funding. You need motion. And a system that turns passive followers into active promoters. […]