Meta’s CPA has increased < 80 % over the last four years. These aren’t “headwinds.” They’re a tornado shredding balance sheets in real time. If you’re still renting traffic and trusting duct-taped funnels, your margins will evaporate long before your product reaches maturity. The Ugly Truth: Funnels Are Failing in Public Marketplaces hoard the customer […]
Attention spans have plummeted to eight seconds—shorter than a goldfish’s. Brands complain their audience is “asleep.” The truth? You never handed them a sword and a map. Modern consumers are trained by Netflix’s auto-play, TikTok’s swipes, and Fortnite’s battle passes. Passive content dies in that arena. Only quests survive. The Real Crisis: Passive Consumption The […]