Fake Product-Market Fit: The Lie That Destroys Founders (And How to Avoid It)

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Let’s talk about the deadliest lie in the startup world. It’s not about funding. It’s not about scaling too fast. It’s not even about competition. It’s this: “We’ve got product-market fit.” No, you probably don’t. You have a few downloads. Some compliments. A handful of early sales. But if your retention is weak, referrals are […]