Attention spans have plummeted to eight seconds—shorter than a goldfish’s. Brands complain their audience is “asleep.” The truth? You never handed them a sword and a map. Modern consumers are trained by Netflix’s auto-play, TikTok’s swipes, and Fortnite’s battle passes. Passive content dies in that arena. Only quests survive. The Real Crisis: Passive Consumption The […]
Every founder recites the mantra: “Data is the new oil.” Yet most are drilling in someone else’s field. You pour cash into Meta ads, borrow look-alike audiences, and obsess over pixel data that can vanish with a single iOS update. Meanwhile, the only asset that compounds—first-party data—remains an afterthought, sitting in a dusty CSV or, […]