Traditional loyalty is dead. Most consumers feel disconnected from point-based reward systems. And those who are still participating? Many are confused, disengaged, or unaware they’re even earning points. The loyalty program you thought was effective is making your brand forgettable. We’re entering a post-points world — and only one thing is keeping users engaged: […]
What is the most dangerous line in marketing today? “Let’s just run some ads.” It’s outdated. It’s expensive. And in 2025, it’s borderline suicidal. Because while brands continue to pour millions into CPMs, consumers have become more discerning. Most people now distrust paid ads. Click farms are inflating fake metrics. And platforms? They’re penalizing accounts […]
Let’s get one thing straight: You’ve already worked for free. For Google. For Facebook. For Duolingo. They trained you to contribute value without realizing you were doing unpaid labor. Not in a factory. In a gamified UI with leaderboards and dopamine hits. This isn’t exploitation. It’s engineering. And it’s made them billions. The Blueprint Is […]
Let’s cut through the noise: You don’t need a marketing budget. You need an army. While startups burn millions trying to “break through the noise,” smart founders are doing something radically different: They’re building Fan Capital — and using it to grow faster, cheaper, and stronger than their funded competitors. If you don’t understand this […]