Every founder recites the mantra: “Data is the new oil.” Yet most are drilling in someone else’s field. You pour cash into Meta ads, borrow look-alike audiences, and obsess over pixel data that can vanish with a single iOS update. Meanwhile, the only asset that compounds—first-party data—remains an afterthought, sitting in a dusty CSV or, […]
Let’s get brutally honest: And in a digital world moving at warp speed, that’s not just risky — it’s lethal. Startups fail not because they lack good ideas. They fail because they build audiences they can’t reach, serve customers they don’t understand, and hand over the most valuable asset they have — their data — […]