You’ve been told that if your ROAS is high, you’re winning. This is the most dangerous lie in eCommerce. I’ve seen 7- and 8-figure brands crushed under the weight of their own fake metrics. Not because they lacked creativity, traffic, or even conversions. But because the dashboards they worshipped were built on vanity math. The […]
If your growth model still rents traffic from platforms that hoard your data and hijack checkout, your ROI math is broken before you open Excel. Margins compress, CAC drifts up, and attribution turns into a blame game. The uncomfortable truth: you can’t finance your way out of a leaky system. Why “rented funnel” ROI collapses […]