Below is the real playbook we give founders who refuse to die on the paid-ads altar. Four weeks, one integrated stack, compounding data from Day 1. Week 1 — Wire the Arteries Week 2 — Bots & Zero-Party Quests Objective: Capture email + wallet from 40 % of traffic—before you pay another cent to Meta. Visual Bot Builder goes […]
Meta’s CPA has increased < 80 % over the last four years. These aren’t “headwinds.” They’re a tornado shredding balance sheets in real time. If you’re still renting traffic and trusting duct-taped funnels, your margins will evaporate long before your product reaches maturity. The Ugly Truth: Funnels Are Failing in Public Marketplaces hoard the customer […]