Let’s stop pretending. Most digital ad budgets don’t buy customers. They buy momentary attention — and then it’s gone. Just like rent. If your customer acquisition cost (CAC) is based on “impressions” and “clicks,” you’re not building a business — you’re renting relevance. The Era of Click-Based Growth Is Over Many marketers struggle to prove […]
The startup world obsesses over funding. But it’s not lack of capital that kills most companies. It’s silence. From the people who were supposed to care. Because no matter how strong your idea is — if no one clicks, buys, shares, or talks about it, you don’t have a business. You have a product that’s […]