Let’s stop pretending. Most digital ad budgets don’t buy customers. They buy momentary attention — and then it’s gone. Just like rent. If your customer acquisition cost (CAC) is based on “impressions” and “clicks,” you’re not building a business — you’re renting relevance. The Era of Click-Based Growth Is Over Many marketers struggle to prove […]
What is the most dangerous line in marketing today? “Let’s just run some ads.” It’s outdated. It’s expensive. And in 2025, it’s borderline suicidal. Because while brands continue to pour millions into CPMs, consumers have become more discerning. Most people now distrust paid ads. Click farms are inflating fake metrics. And platforms? They’re penalizing accounts […]