If rising CAC (Customer Acquisition Cost) feels like watching rent climb while the roof caves in, grab this eight-step checklist and start plugging holes today—or watch your runway evaporate in real-time. 1 | Pin-Point the Real Prospect (Not “Everyone With a Wallet”) Action: Build one surgical persona. Test: Can every teammate recite their pain […]
Let’s stop pretending. Most digital ad budgets don’t buy customers. They buy momentary attention — and then it’s gone. Just like rent. If your customer acquisition cost (CAC) is based on “impressions” and “clicks,” you’re not building a business — you’re renting relevance. The Era of Click-Based Growth Is Over Many marketers struggle to prove […]