Traditional loyalty is dead. Most consumers feel disconnected from point-based reward systems. And those who are still participating? Many are confused, disengaged, or unaware they’re even earning points. The loyalty program you thought was effective is making your brand forgettable. We’re entering a post-points world — and only one thing is keeping users engaged: […]
Let’s be blunt. If your brand isn’t a game by 2027 — it won’t exist. The old model of marketing is burning. Ads are ignored. Email open rates are collapsing. And your audience? They don’t want content — they want experiences. And if your brand can’t deliver that, they’ll go where it feels alive. The […]