Attention spans have plummeted to eight seconds—shorter than a goldfish’s. Brands complain their audience is “asleep.” The truth? You never handed them a sword and a map. Modern consumers are trained by Netflix’s auto-play, TikTok’s swipes, and Fortnite’s battle passes. Passive content dies in that arena. Only quests survive. The Real Crisis: Passive Consumption The […]
What is the most dangerous line in marketing today? “Let’s just run some ads.” It’s outdated. It’s expensive. And in 2025, it’s borderline suicidal. Because while brands continue to pour millions into CPMs, consumers have become more discerning. Most people now distrust paid ads. Click farms are inflating fake metrics. And platforms? They’re penalizing accounts […]