If rising CAC (Customer Acquisition Cost) feels like watching rent climb while the roof caves in, grab this eight-step checklist and start plugging holes today—or watch your runway evaporate in real-time.
1 | Pin-Point the Real Prospect (Not “Everyone With a Wallet”)
Action: Build one surgical persona.
Test: Can every teammate recite their pain in 30 seconds?
Leak if missing: Ads hit the wrong feed ➞ CPM paid, zero intent ➞ CAC balloons.
2 | Trace Every Touchpoint—Then Delete Half
- Map ad → landing → form → email → checkout.
- Pull GA4 or Clarity: where does bounce spike?
- Axe extra clicks; anything over three taps to pay is cash set on fire.
3 | Speed-Hack the Site
Slow pixels are silent killers; no amount of retargeting resurrects rage-quitters.
4 | Content Triaging—Educate, Don’t Entertain
- Audit the last 10 posts: do they solve a buyer problem or chase vanity likes?
- Re-write with a single outcome + proof snippet.
- Mix: 40 % how-to articles, 30 % short demo clips, 20 % customer wins, 10 % direct offer.
5 | Conversion Math at Every Stage
Drop below green? That’s your leak—patch there before buying more traffic.
6 | Kill Zombie Campaigns
- Pull ad manager: pause anything > 7 days with ROAS < 1.
- Reallocate the budget to creatives that convert or to retention channels (such as email and SMS).
7 | Automate Relentlessly
- Abandoned-cart flows recover 5-15 % of lost revenue.
- Post-purchase upsell emails increase AOV by 10-20 %.
- Tools: Klaviyo, BRNZ Bot Builder—drag, drop, live in minutes. If a human is copy-pasting reminders, you’re burning patience.
8 | Interrogate the Customer—Then Iterate
- Send a two-question microsurvey post-purchase: “Why us?” “What almost stopped you?”
- Feed answers into copy and product roadmap.
- Repeat monthly; markets mutate faster than your backlog.
The Compounding Payoff
Plug each leak and watch the math flip:
- CAC ↓ 30-40 %
- LTV ↑ 20-25 % (gamified retention loops)
- The contribution margin turns from shaky to scalable.
Miss the self-diagnosis? You’ll spend Series A dollars on traffic that flows straight off a cliff.
Ready to Stop Bleeding Cash?
BRNZ installs the full acquisition-to-retention flywheel in < 24 hours – no code, no dev squad, no excuses. Founders who deploy it cut CAC and hit eight figures within two years.
👉 Book a 30-minute Growth Audit before the next CPM hike eats your money.
